Ted Cruz vs. Marco Rubio

The latest Bloomberg poll asked voters to compare Ted Cruz and Marco Rubio in a number of ways.  It really gives a sense of what Ted Cruz needs to do to become the nominee:

I think the temperament and "cares about people like you" questions are the most critical and really only require a change of style rather than substance.  I think when Ted Cruz was talking about the economic impact of illegal immigration that was a step in the right direction, he needs to be doing much more of that and probably less of the "let Obama say that to my face" stuff.